Own Your Group
At first it seems like it is easy to have your group on a popular social media platform. You simply open your group and use social media to attract followers. You might even boast of a large number of followers, although you seldom if ever interact with many of them on an individual basis.
If you are a lifestyle leader, a business coach, or a personal trainer the real value you bring to the equation is your ability to tailor your expertise to the needs of each follower. Read the rest