The Horn Blog

The Latest News and Updates on The Horn

Empowering Coaches

You are good at what you do. You have spent years gaining experience in your field, and taking the specialized training that makes you a leader. You are so good, in fact, that people seek you out and pay for your services.
It is counter to your success to spend time as a data entry clerk, a file manager, an online techie or other functions that sometimes fall to individual business owners. The Horn takes all that drudgery away from you by giving you a full set of management tools cleverly set behind a few easy-to-understand virtual buttons.  Read the rest

Super Level Security

The interaction between you and your clients involves sensitive information. Whether you are coaching young managers to oversee important new projects, guiding a person through a life change event, or keeping tabs on an organization’s fundraising activities, you want your clients to know that everything stays between you and them.
It is important even to keep the communications between each member separate and secure from the other members. On top of that, keeping track of every document, task, project, milestone and achievement requires an easy-to-use, convenient platform.  Read the rest

Own Your Group

At first it seems like it is easy to have your group on a popular social media platform. You simply open your group and use social media to attract followers. You might even boast of a large number of followers, although you seldom if ever interact with many of them on an individual basis.
If you are a lifestyle leader, a business coach, or a personal trainer the real value you bring to the equation is your ability to tailor your expertise to the needs of each follower.  Read the rest

Your Product Is You

There are internet platforms where you pay to build a web portal, upload your product, and conduct sales. Even if you are an instructor, the idea is for you to sell your informational and project materials like videos and workbooks.
Your product is your ability to guide and influence your clients on a customized one-to-one basis, not a set of cookie cutter videos and manuals. Each individual interaction includes project tasks and documentation that is attuned to your client. You might also work with subgroups of your client membership, but with all the actions and follow-ups that happen with individuals.  Read the rest

Coaching, Not Clerking

Have you ever been to a craft show and admired the ceramic wares displayed by a pottery artist? I bet that would be fun to make, you think. But then you consider that to get that beautiful bowl or vase, there is working the clay, getting the air bubbles out, putting it on the wheel and turning the piece, then adding decorative touches before it goes in the kiln. Whew!
It is kind of like putting your skills on display. You want to share your expertise with paying clients, but you really don’t want to spend time, energy and money building and maintaining the display case.  Read the rest

Pump Up Your Group

You probably know people who decided they would do their fitness workouts at home. They bought the weights, straps, mats, and other gear. For a week or so, it went fine. Then the workouts started to tail off. Too tired, something came up with the kids, had to bring work home….

If they were committed to getting fit, they joined a gym. Suddenly, the schedule of visits became a regular habit. Other people they met at the gym offered encouragement, and they started giving their gym friend a boost.  Read the rest

You Think Facebook is Free? Think Again….

The one question we here at The Horn get from people all the time is: Why should I pay for The Horn when Facebook and most other social networks are free?

Here’s the answer to that question: They aren’t free – you’re already paying.

You pay for the “privilege” of using Facebook and its ilk by giving them all that information about you. And bear in mind, you don’t need any sophisticated “data-harvester” to clandestinely grab any that data: most of it is OUT IN THE OPEN!  Read the rest