The Horn Blog

You are good at what you do. You have spent years gaining experience in your field, and taking the specialized training that makes you a leader. You are so good, in fact, that people seek you out and pay for your services.
It is counter to your success to spend time as a data entry clerk, a file manager, an online techie or other functions that sometimes fall to individual business owners. The Horn takes all that drudgery away from you by giving you a full set of management tools cleverly set behind a few easy-to-understand virtual buttons.  Read the rest

At first it seems like it is easy to have your group on a popular social media platform. You simply open your group and use social media to attract followers. You might even boast of a large number of followers, although you seldom if ever interact with many of them on an individual basis.
If you are a lifestyle leader, a business coach, or a personal trainer the real value you bring to the equation is your ability to tailor your expertise to the needs of each follower.  Read the rest

There are internet platforms where you pay to build a web portal, upload your product, and conduct sales. Even if you are an instructor, the idea is for you to sell your informational and project materials like videos and workbooks.
Your product is your ability to guide and influence your clients on a customized one-to-one basis, not a set of cookie cutter videos and manuals. Each individual interaction includes project tasks and documentation that is attuned to your client. You might also work with subgroups of your client membership, but with all the actions and follow-ups that happen with individuals.  Read the rest

You probably know people who decided they would do their fitness workouts at home. They bought the weights, straps, mats, and other gear. For a week or so, it went fine. Then the workouts started to tail off. Too tired, something came up with the kids, had to bring work home….

If they were committed to getting fit, they joined a gym. Suddenly, the schedule of visits became a regular habit. Other people they met at the gym offered encouragement, and they started giving their gym friend a boost.  Read the rest